SOCIAL MEDIA

 SOCIAL & DIGITAL

In this day and age, if you can't make a splash in the realm of social media, then you're doomed to fail. One of my proudest contributions while working with 22Ours was the MultiChoice universe's reaction to the Eric Cantona Stunt.

In the lead-up to the 2024/25 Premier League season, our client Showmax, a streaming platform ala Netflix, wanted to advertise their mobile-exclusive, sports-only extension Showmax Premier League in the most disruptive, eye-catching way possible. By telling the world that the Premier League is #ForEveryoneEverywhere.

They did so by having Matchday LIVE host Julia Stuart, former Manchester United midfielder, Owen Hargreaves and United legend, the KING, Eric Cantona himself, take over the broadcast with an elaborate stunt that saw Cantona seemingly flip out on set and ultimately preach about the need for greater accessibility to England's 🏴󠁧󠁢󠁥󠁮󠁧󠁿 top-flight league.

The reason Hargreaves and Cantona's involvement was due to the opening game being at Old Trafford.


Since Showmax is a subsidiary of MultiChoice, the biggest broadcasting company in Africa with several brands under its banner, my job was to draft each brand's unique reaction to the stunt via copy and memes. Not just the brands, but the talent as well. Talent like (at the time) the great Robert Marawa, who was the first to react:

 

Two minutes later, Mr Marawa would post some BTS footage with copy provided by me:


Immediately following the stunt, MzansiWethu would have a back-and-forth with Showmax, demanding to know what that whole thing was about. Showmax would respond with the 


This pattern would repeat with other prominent brands in the MultiChoice Universe, namely SuperSportBet:

 


M-Net



And of course, DSTv:


The response from our client, the public and internally at MultiChoice was immensely positive and set the tone for the rest of the football season.

For examples of my recent work with Social Media, look no further than the bi-weekly posting of Quick Takes by Cash N Sport, a series of quick breakdowns on the latest events in sport hosted by Nqobile Ndlovu. The subtitle QC process was also done by me, with the video edited by Lowe Porogo:


Or the weekly episode descriptions for The Cold Ones, a comedy webcomic about anthropomorphic beer bottles who live in a sports bar and engage in wild antics with the backdrop of the big sporting news of the week. The comic was written by me with art by Davin Andrew for 12 episodes at the time of writing: 


I'm confident in my ability to craft compelling, engaging and entertaining copy for any social media campaign. If you share my confidence, please reach out via email at mortiferousarcadia@gmail.com.

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